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GetAway Costa Rica
Travel & hospitality · 2026
A local travel studio in La Fortuna that plans hidden itineraries, waterfalls and coast-to-coast days — without the tourist-trap script.
- Client
- Independent travel studio, La Fortuna
- Location
- La Fortuna, Costa Rica
- Users
- Independent travelers who want a local desk, not a packaged tour.
The brief
Costa Rica is easy to sell as a postcard and hard to experience as a local. GetAway needed a digital home that felt like advice from someone who lives in La Fortuna: honest, warm, and operationally useful. The site had to collect travel constraints, present hidden waterfalls with real prices, and convert curiosity into a WhatsApp conversation — without looking like a generic tour operator catalog.
Approach
I framed the product around a single promise: we are not a travel agency, we are locals who plan. Information architecture follows the traveler’s questions — where to go, what is a trap, how the four-step process works, and how to ask for advice. Editorial photography of Arenal, waterfalls and forest sets the tone; the interface stays quiet so the landscape can speak. Calls to action lead to a structured request and direct WhatsApp, not a shopping cart.
What shipped
A bilingual-ready marketing and operations site with stories of current trips, a manifesto against over-packaged tourism, a services layer for Quebrada Gata, Celeste falls, Vuelta del Cañón and Esmeralda canyon, beach advice from Caribbean to Pacific, car rental guidance, and a four-step working model (know you, plan, book, travel with 1:1 follow-up). Contact is explicit: WhatsApp, a free line and email, all from La Fortuna.
Outcome
The product positions GetAway as a trusted local desk rather than a reseller. Travelers can understand prices, hidden places and the human process before they write. The live demo is used as a commercial front and as a working prototype for itinerary advice.
Constraints
No shopping cart. Conversion is a conversation. Photography must be of the real landscape, not stock volcanoes. Copy has to survive both a Costa Rican reader and a visitor who landed last night.
What I would not change
The four-step model (know you → plan → book → travel) is the product. The site is a desk, not a catalog. WhatsApp is a first-class channel, not a floating widget afterthought.
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If the operation is stuck, write.
If you are building a product, modernizing an operation or exploring a digital idea, I would like to hear about it.